MAQIS Melaka Enhances Public Communication with Interactive Digital Signage

The Malaysian Quarantine and Inspection Services Department (MAQIS) has taken a bold step in enhancing its public service delivery by incorporating modern technology at its Melaka branch. This initiative aligns with its broader mission to streamline information access and improve operational transparency. At the center of this transformation is the integration of the Arvia Floor Standing Digital Signage, model FLR103IR-55 Inch, equipped with interactive touchscreen functionality.

Strategically Located for Maximum Impact

Installed prominently in the lobby of the MAQIS Melaka office, the digital signage serves as an intuitive information kiosk for visitors and staff. The choice of location is strategic—the lobby sees high foot traffic and serves as the main point of interaction between MAQIS personnel and the public. By placing this unit here, MAQIS ensures that important updates, notices, and instructional content are easily accessible and highly visible.

Interactive and User-Centric Design

The Arvia FLR103IR model offers a sleek, professional design coupled with robust technological capabilities. Its 55-inch touchscreen display provides a highly responsive interface that enables users to navigate digital content effortlessly. Whether viewing updated quarantine guidelines, accessing export procedure documentation, or learning about enforcement protocols, users can find the information they need with just a few taps. The digital signage interface is designed with accessibility in mind, making it easy for users of all ages and backgrounds to interact with the system.

Supporting MAQIS’s Mission of Service Efficiency

The implementation of the digital signage is more than just a hardware upgrade; it signifies a shift toward digital-first communication. By enabling real-time content updates, MAQIS Melaka can quickly disseminate crucial information during emergencies, such as biosecurity alerts, border regulation changes, or weather-related disruptions affecting inspection activities. This immediate information flow ensures that both staff and stakeholders are always informed and equipped to act accordingly.

Customizable Content Management for Dynamic Messaging

The FLR103IR-55 model comes integrated with a comprehensive content management system, allowing MAQIS administrators to manage what is displayed on the screen with flexibility and precision. Messages can be scheduled in advance, rotated at set intervals, and categorized based on the audience. For example, exporters may see trade compliance updates, while visitors may be presented with general procedures and FAQs. This adaptability enhances the relevance of the content shown, making the kiosk an indispensable tool for both internal and public communication.

Reliable and Durable for Government Operations

The selection of the Arvia brand was driven by its proven durability and performance in public-sector environments. The FLR103IR-55 features a tempered glass panel, anti-glare coating, and heat-resistant casing, making it ideal for continuous use in high-traffic areas. Its ability to operate 24/7 without performance dips ensures uninterrupted service. In addition, the digital signage is easy to maintain, with remote diagnostic and update capabilities that minimize downtime and support cost-efficient management.

Promoting Export Compliance and Awareness

A key function of MAQIS is to ensure that exporters comply with Malaysia’s stringent agricultural regulations and market access requirements. The digital signage unit supports this objective by providing timely information related to documentation requirements, inspection timelines, prohibited goods, and new trade policies. Exporters visiting the MAQIS Melaka branch can now interact directly with the signage to access regulatory information, reducing dependence on printed flyers and manual explanations.

Strengthening Transparency and Institutional Credibility

By embracing digital signage, MAQIS reinforces its commitment to transparency and stakeholder engagement. The modern, interactive kiosk not only enhances the professional image of the agency but also builds public trust. Stakeholders are more likely to appreciate and comply with regulations when they are communicated clearly and accessibly. Furthermore, the signage system provides multilingual support, ensuring inclusivity for foreign stakeholders and tourists.

Future-Proofing Public Sector Infrastructure

Looking ahead, MAQIS Melaka’s adoption of digital signage represents a foundational step in a broader digital transformation roadmap. Plans are underway to integrate QR codes into the system, enabling users to download documents or access extended content via their smartphones. The long-term vision includes the deployment of additional units in other regional branches, standardizing the communication experience nationwide. Through this forward-thinking approach, MAQIS positions itself as a leader in public-sector innovation.